About Us

Inno-Bev Ltd. is an Israeli Food-Tech company and one of the world’s first companies
specializing in the development of dietary supplements and functional foods that address
Chronobiology – the science of the effect of time, especially rhythms, on living systems
The company's initial goal in 2010 was to find a botanical solution to midday fatigue that is embedded in our biological clock by balancing indicators such as oxygen and glucose levels. After years of clinical research, it was proven that the formula improves cognitive performance and focus by up to 20% within minutes and without raising heart rate or blood pressure or creating tolerance over time- We call it – WakeUp!‎®.".

Our Team

Mr.  Ron Guttmann
An industry professional and the former head of Unilever Israel
Shiff Group
One of Israel's largest family-owned investment companies operating in the United States and Israel
Mr. Eli Faraggi
Co- founder & CEO Award-winning Food Tech entrepreneur with 11 years of experience in the global beverage industry

The Scientific Board

Dr. Risa Schulman, Ph.D.
Risa specializes in utilizing scientific evidence to develop successful functional foods and dietary supplements, as head of her own company, Tap Root. Also an FDA specialist, she draws on over two decades of experience as a leading expert in the industry, focusing on health claim substantiation, product development and business strategy. Also a published author and editor, Dr. Schulman holds a PhD in Plant Biology from Rutgers University, a Masters of Environmental Science from Yale University and a Bachelor's of Science from Tufts University.
Saul Koder, MSc, MBA
Saul focuses his work on large-scale fermentations, scale-up from lab to production, microencapsulation technologies and functional ingredients fortification. He received an Executive MBA from Tel Aviv University, MSc in Industrial Microbiology and BSc in Biology from the Hebrew University.
Dr. Ziv Zwighaft
Ziv holds a Ph.D. in Bio-molecular Sciences and a position at the Weizmann Institute of Science, where he researches the biological clock in mammals and the relationship between metabolism, aging and the biological clock. In addition to his scientific work, he is one of the leading endurance athletes in Israel and abroad.
Dr. David Feder
David has been a food, nutrition and health journalist for 26 years. Formerly a celebrated chef in Texas, he became a registered dietitian (RDN) in the 1990s while completing research and coursework toward a Ph.D. in nutrition biochemistry at the University of Texas at Austin. Dr. Feder has taught food science and nutrition while practicing as a nutrition counselor.
Dr. Avi Barlev
Avi brings his passion for aviation into his professional life as Director of Aviation Medicine at El Al Airlines, and as a commercial pilot and an active Chief of Flight Training. With 25 years of experience, he is also approved by the FAA as an aviation medical examiner and maintains pilot certifications from Israel, the U.S. and Canada. Avi also performs plastic and reconstructive surgery at Hadassah Medical Center in Jerusalem.