About Us

We are InnoBev, an Israeli food tech company specializing in dietary supplements and functional foods that affect our biological clock. We are rooted in Chronobiology – the science of time, especially rhythms on living systems. After a decade of scientific research, formulation development and clinical trials, we discovered our formula, WakeUp! 

The WakeUp! formula improves cognitive performance and focus by up to 20% and works immediately without raising heart rate or blood pressure or creating tolerance over time. We looked at balancing indicators such as oxygen and glucose levels that are embedded in our biological clock. In the beginning, we focused on finding a botanical solution to midday fatigue, and after years of research, we uncovered a formula that supports focus and concentration at any time of the day -  morning, afternoon and evening.  



Our Team

Mr. Eli Faraggi
Co- founder and CEO award-winning food tech entrepreneur with 11 years of leadership developing and marketing cutting-edge formulas.
Shiff Group
One of Israel's largest family-owned investment companies operating in the United States and Israel
Mr. Ron Guttmann
An industry professional and the former head of Unilever Israel

The Scientific Board

Dr. Risa Schulman, Ph.D.
Risa, owner of Tap Root, specializes in utilizing scientific evidence to develop successful functional foods and dietary supplements. An FDA specialist, she draws on over two decades of experience as a leading expert in the industry, focusing on health claim substantiation, product development and business strategy. A published author and editor, Dr. Schulman holds a PhD in Plant Biology from Rutgers University, a Masters of Environmental Science from Yale University and a Bachelor's of Science from Tufts University.
Saul Koder, MSc, MBA
Saul focuses his work on large-scale fermentations, from lab to production, microencapsulation technologies and functional ingredients fortification. He received an Executive MBA from Tel Aviv University, MSc in Industrial Microbiology and BSc in Biology from the Hebrew University.
Dr. Ziv Zwighaft
Ziv holds a Ph.D. in Bio-molecular Sciences and a position at the Weizmann Institute of Science, where he researches the biological clock in mammals and the relationship between metabolism, aging and the biological clock. In addition to his scientific work, he is one of the leading endurance athletes in Israel and abroad.
Dr. David Feder
David has been a food, nutrition and health journalist for 26 years. Formerly a celebrated chef in Texas, he became a registered dietitian (RDN) in the 1990s while completing research and coursework toward a Ph.D. in nutrition biochemistry at the University of Texas at Austin. Dr. Feder has taught food science and nutrition while practicing as a nutrition counselor.
Dr. Avi Barlev
Avi brings his passion for aviation into his professional life as Director of Aviation Medicine at El Al Airlines, and as a commercial pilot and an active Chief of Flight Training. With 25 years of experience, he is also approved by the FAA as an aviation medical examiner and maintains pilot certifications from Israel, the U.S. and Canada. Avi also performs plastic and reconstructive surgery at Hadassah Medical Center in Jerusalem.